Find Your Anthem

Universal Production Music was looking to redefine their global brand to reflect the global premium music library it offers. “Created by artists, composed by us, and curated for you. So bring us your story. We’ll make it an anthem”. We developed a new brand identity that highlighted the ability to find and create custom music through Universal’s archive of world-renowned artists, composers, and in-house labels. Our aesthetic, based on people experiencing and making music, had to work on a global scale and be sustainable for years to come. To get employees excited in the launch, we applied the new branding to business cards, allowing each person to feature their own personal anthem from the Universal library.

AD + DESIGN | Priscilla Karamzadeh
CW | Jessica McEwan
CD | Jason Hines + Lior Ben-Aharon