At takeoff, it’s soccer.
At landing, it’s fútbol.

To amplify Southwest Airlines' new international destinations during the Copa América soccer tournament, we took the famous Southwest employee passion to a whole new level that needed to work in both English and Spanish. We held a sweepstakes on Twitter for a chance to win tickets to any Southwest international destination by asking excited soccer fans to show their passion for their team by tweeting a picture of themselves during the tournament. To amplify the promotion we shot real employees from destination cities with their painted faces. 

We also ran preroll and promoted GIF's on social channels.