How To Win a GRAMMY

It’s not easy to win a GRAMMY. What happens on Music’s Biggest Night leaves an eternal mark on those deserving enough to be apart of it and it takes a whole year to get there. Follow this year’s campaign from becoming a member, to voting, to nominations and finally the big show, the GRAMMYs.

64 GRAMMYs

Our campaign focuses on the journey artists take to get to the GRAMMY stage. Sound waves reverberate across the canvas setting the scene for bold typography, colorful gramophones and our heroes waiting to make their mark on history.
Production _ Public Library | Sr. Designer _ Lauryn Alvarez | Motion Designer _ Hannah Park | Designer _ Alexis Mouer | Copywriter _ Shannon Casey

And the Nominees are…

To be nominated for the most prestigious music award in history is an honor in itself. The campaign had to be flexible enough to span everything from our social campaign to the stage design of the nominations.
Production _ Public Library | Motion Designer _ Hannah Park

Your Vote, Your Voice

The GRAMMY Awards are the only peer voted music awards. That means the votes don’t come from an elite secret group, they come from the members themselves, peers of the music community. This year we focused on the voice of the entire academy to collect every vote. The gramophone takes on a fresh perspective, facing the audience asking them to speak up and be heard.
Motion Designer _ Hannah Park | Designer _ Alexis Mouer

Membership - Class of 2021

Way before anyone try’s to win a GRAMMY, they first must become a member of the Recording Academy. Our campaign used our classic brand typeface Francis Gradient in a new dynamic way. The various weights worked together to create engaging motion to announce new members.
Designer _ Rob Morgan | Motion Designer _ Hannah Park | Copywriter _ Shannon Casey