Farmers Startup

You don’t need to live in Silicon Valley to launch an exciting startup. That was the message of this recruitment campaign designed to attract entrepreneurs looking for a smarter way to start their own business, with less of the risks and uncertainty found in the tech-centric startup world.

We used Farmers' traditional colors in a bold, refreshing way to grab the interest and attention of burgeoning business owners. Scenes were set in solid, blue worlds representing the strength and history of the Farmers brand while red portals served as literal openings to new opportunities awaiting the next generation of Farmers Agency Owners.