X Marks the Spot

Whether customers are listening to content on a stereo, watching IMAX Enhanced films on TV or playing a game on a PC, devices with DTS:X put them in the center of the audio experience. That’s the message the in-house creative team was tasked to get across on a shoestring budget. We used AI software to create a series of spots that show how DTS:X puts viewers in the perfect spot for total immersion wherever they watch, listen or play.

Art Director _ Danny Conway
Copywriter _ Lior Ben-Aharon
Director _ Brandon Gass
Editor _ Chris Lobao