Civic First Date

“The First Date” is a Honda Civic demo video. Our challenge was to create a much more engaging experience, but the ultimate goal was still to get them to the the Honda shopping site. Typically, you either have an objective to create an engaging experience or to drive people to the website. But in this case, we did both, and got 3x the click-through of a standard pre-roll unit and over 500,000 to the ShopHonda Civic Sedan page.