#GiveCredit
When was the last time you bought music? The last time you cracked open a CD, poured through the album notes, and felt the product of someone’s heart and soul physically in your hand? While the era of streaming has revolutionized the way consumers interact with music, making it easier than ever to listen to their favorite songs, there has been a casualty—the music professionals behind the record. That’s why the Recording Academy created Behind The Record, a social media initiative to champion the songwriters, engineers, producers, and other music professionals behind your favorite songs. This year’s campaign focused on the unique ability to create something out of nothing: behind every hit song is an intricate dance of creativity that builds and builds to the final product.
Art Director _ Lauryn Alvarez
Copywriter _ Jess McEwan
Video Production _ JANE
VO _ Om’Mas Keith
