The Future is Digital Art and NFTs
I branded the ARTIFEX Project as a canvas for the artists behind the NFT world to shine through and be immortalized. They are inspiring creativity, empowering artists, and establishing a new marketplace. The ARTIFEX Project is the time capsule, the amber for our digital DNA. As seemingly everyone looks to enter the NFT world - for good reason - ARTIFEX asks: Who built that world? Who leads the way?
NYC Takeover
ARTIFEX did a NYC takeover to launch the brand. They collaborated with digital artists in Times Square, Union Square, Brooklyn bridge, and screens on trucks all over New York City. The #ArtifexNYCTakeover put the artists at the center of it all, because it is the artists who add color to our world. Various digital artists collaborated with ARTIFEX to design their own interpretation of the logo for the launch.
